About the IMM Journal of Strategic Marketing
The IMM Journal of Strategic Marketing is the official publication of the IMM Graduate School of South Africa and is published four times a year for the benefit of the marketing industry, professionals working in marketing-related fields, senior executives, IMM graduates and IMM alumni.
The magazine’s emphasis is on relevant, high-level, thought-leadership content that is well-researched and well-presented. Contributors to the magazine include experienced journalists, leading academics, business leaders, professional marketers, experts in marketing-related subjects and leading international business schools.
News and information about the magazine and its content is published on this website. To obtain a copy of the IMM Journal of Strategic Marketing, enquire at selected Exclusive Books and CNA outlets, or subscribe by consulting our Subscriptions page. Copies are also available in certain airport lounges or via IMM Student Support Centres and offices.
The IMM Journal of Strategic Marketing is read by marketing industry professionals and those working in related industries, senior executives, academics, subscribers, IMM alumni, current IMM undergraduate, postgraduate and short-course students. It is also read by members of the African Marketing Confederation (AMC) in the following countries: Ghana, Indian Ocean Islands, Kenya, Morocco, Nigeria, Zambia and Zimbabwe.
To advertise in the magazine and gain access to a key audience of top-level professionals, please consult our Advertising page.